Was gonna post some of my latest experiences and ask a few technical questions, but, this popped up in my feed and I thought to share it with you guys.
This guy claims to be the LAST of the lineage of Don Genaro and now is writing books and making events in Ciudad de Mexico: https://www.facebook.com/sabino.amaya.2025/
His name is Sabino Amaya, anyone knows of what this guy is about?
He is gonna release or released a book today: En busca del Nahual.
19 Comments
Pic of a CC in this IG post
yesss I think it might be the guy's new Ig profile, he has FB but I only found that related to him on IG, and is being promoted by a massive page locally in Mexico...
so he says...
[removed]
Five days ago, someone in the private subreddit chanced upon them, likely in a similar manner to you:
En Busca del Nahual
The book being presented this December 19th with a BIG REVELATION 🤔 is titled:
“IN SEARCH OF THE NAHUAL The Teachings of Don Genaro” Volume 1 (When volume 2 is published it will be called “At the Gates of Dreaming”)
Supposedly the author is Sabino Amaya (I still can't find anything about this gentleman, pseudonym? 🤷🏻♀️ who claims to be from the lineage of Don Genaro).
Of those for whom information has been found and we know who they are:
General Director: Luis Yáñez Trujillo
Executive Producer: Daniel Trujillo Rivas. Here he talks about the upcoming book launch
:
12/12/25 En búsqueda del Nahual, Las enseñanzas de Don Genaro en Conciencia Planetaria
www.teomoxtli.com
Edited and distributed by: JC SÁEZ EDITOR
www.jcsaezeditor.cl
In Search of the Nahual. Genaro (vol. 1), by Sabino Amaya. First volume of the trilogy The Teachings of Don Genaro, which will be available in a limited and numbered edition, exclusively for the worldwide pre-launch.
The publisher has other books.
----------------------------------
A BIG SECRET WILL BE REVEALED DECEMBER 19, 2025
EXCLUSIVE PRE-LAUNCH
In search of the NAHUAL
The teachings of Don Genaro (vol. 1) by Sabino Amaya
Sacred knowledge preserved for over 400 years by the ancient Olmec, Toltec, and Mayan lineages. Revealed for the first time for the benefit of humanity.
Calling all followers of the spirit, warriors, and seekers. Limited spaces available; registration required at www.teomoxtli.com
2025 - 12:00 PM MEXICO CITY
NATIONAL URBANISM 8
ArtMexica
Roma Verde Garden
Resilab Biosocial
Jalapa No. 235, Colonia Roma Sur, Cuauhtémoc Borough, Mexico City
Calli
WWW.ATLAN.ORG
Mexico Cultural Group
Toltekidad Universal
And they found some more:
I slept and dreamed, consumed some plants, traveled through “sacred sites” doing “ceremonies,” and now I’d like to self-appoint myself as a “spiritual master.”
It’s worth clarifying for the international public that when we think of “Indigenous people in Mexico,” it’s obvious we are not referring to some so-called “Indigenous National Governorship” that came from who-knows-where, nor to this type of person, but rather to tens of thousands of Indigenous communities spread throughout the national territory, each with their own languages, customs, and representations. Well, those tens of thousands of peoples are not represented by these individuals; instead, they pursue their own destinies, which are well worth discovering.
Therefore, such people are neither “sorcerers” nor “guardians” of any tradition; they merely rely on arguments about blood connections in order to sell their books about personal experiences.
Many people in Latin America should already understand that “growing old” is not synonymous with “becoming a grandfather of the tradition,” and even if it were, that does not mean being a “sorcerer”; and even if it did, it is clear that a true sorcerer would never want to sell you their book…
The “gift” is not earned through inheritance or through years of loyalty to a club, but through sustained effort in moving and fixing your assemblage point… And it is clear that these people have not made the effort to move the A.P.; instead, they have devoted themselves to sleeping dreams and then making bad books out of those dreams…
Sleeping-dream material = trinkets! Not even their narratives are impressive; their dreams are bland and boring… And anyone who doesn’t dream something amazing on a daily basis would do better to dedicate themselves to something else… Anyone who never dreams while awake should also rethink “the path”…
yup! A caricature view of the people and their inhabitants, such a shame that is the actual Mexicans trying to cash in on this "savage" shaman guru facade...
I found this photo from someone's story on Instagram.. If you zoom in, you can see a man in a hat in the background. Personally, I think it's a big scam…
Like in many con games, they needed a figure head who looks just legitimate enough (old in this case) to create reasonable doubt in their marks. Like Saul Bloom in the film Ocean's Eleven.
Scam. There’s a two-part video of the book presentation (it’s in Spanish). They perform rituals, give speeches about sleep-dreams, and sell the book. ( )
The real problem is that if it is a “me too” as mentioned above, if you look at the book itself, it says << Vol. 1 >>... that is, it is probably because they already have plans to release more volumes (more books) on the subject.
They know that there is an active community that follows the teachings worldwide, so it is an exploitable niche even though the book is published in Spanish.
Por supuesto, la historia que vi también decía algo como: "El linaje continúa"..
yes looking at the video of the event now, wow im in shock! I have to say I didn't expect it to be so downright idiotic, they didn't even make an effort.
Dec. 24, 2025, from the private subreddit, Google translated from Spanish:
Second member's response, also in Spanish:
And a third member's response, in Spanish:
sorry guys, just had time to update myself! Oh wow! I did not expect it to be such poor quality even if untrue and scammy! I guess the bar is set pretty low and very gullible people actually do consume this kind of stuff. Thank you so much for sharing and yes, they are probably doing a lot of paid adds if so many people got to know about this. I found it because I am following the page that promotes them, for fun and gossip obviously. I was wondering when they will try to cash in on this topic again. Just terrible, I wanna watch the whole thing but I think I will stick to just skipping through it...
I just talked to one of my local informants LOL and it seems that this Luis guy is actually a professor from UAM. Aaaaaand Sabino Amaya is his pseudonym from 20 years ago!!! also this is what his students say of him misprofesores.com/profesores/luis-yanez-trujillo_34578 . Sad but good chismecito heheh!
😳
It's kind of fun that fans of Castañeda, who is now regarded as a con-man, see anyone who self-publishes a book on topics regarded by Castañeda and regard it as a scam without further inspection or reading the book.
I know the author of the book, and even though the event in which it was shown was pretty low brow, I know that it was the only way for the author to get any kind of traction on this book. In fact, the author wrote these books many years ago, without any intention of publishing at the time.
The book are about experiences in the Sierra Mazateca that the author had many years ago, before he knew about Carlos Castañeda or anything like that, and these encounters were completely by chance. I know these encounters to be true, and I knew about them decades ago.
The book mixes dreams the author had under the influence of hallucinogenics and his actual experiences and some dramatized narrative elements. For the author, these experiences have been the most important spiritual experiences he had in his whole life.
I honestly would prefer if the Author got rid of his "Mexicanidad" connections, so that he doesn't get the bad reputation of those groups, but the book is far from any kind of scam or even close to it.